Upgrade your TV today while this 50-inch model is on sale for just $220

With new and continuing series (Fallout, anyone?) making their way to the small screen in the coming months, maybe it's time to treat yourself to a new set, one that'll make your long-time cord-cutting dream a reality. On second thought, change that "maybe" to "definitely," because Amazon has just marked down the top-rated Insignia 50-inch 4K UHD Smart Fire TV. But you'll need to act fast if you want to steer comfortably clear of all that sunshine — this set may well sell out.

Amazon

Insignia 50-inch 4K UHD Smart Fire TV

$190$300Save $110

Standout features like voice control through Alexa and access to more than a million movies across a variety of streaming services make this TV a great buy.

$190 at Amazon

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$190 at Best Buy

Why is this a good deal? 💰

It's marked down by 27%, which puts it on par with the best price on the web at this moment. Also: 50 inches is a perfect midrange screen choice for most people and, hey, with a markdown like this, you can break the set in with some brand-new Blu-Rays.

Why do I need this? 🤔

Even though the price is low, the wow factor is high. The Insignia has a picture as crisp, and colors as vivid, as models well above its price point. The audio, too, is top-notch.

As a Fire TV Edition, this model lets you stream 4K movies and TV shows from Netflix, Hulu, Max, YouTube, Disney+, Prime Video, SlingTV, Paramount+, Peacock and more without a separate streaming box or stick. And we love that Alexa is included in the remote. If you’re not a fan of endlessly scrolling through a grid of titles (who is?), you can just say, "Alexa, play The Watcher," and voilà.

With its built-in Wi-Fi, the Insignia 50-inch 4K UHD Smart Fire TV lets you break free from cable. You won’t experience lag or latency while streaming HD movies and TV shows, either.

What reviewers say 💬

With more than 8,700 satisfied binge-watchers, this TV is a great way to experience your favorite comfort shows.

Pros 👍

A satisfied customer said: "I bought it for the sound. My granddaughter has this TV ... and one day I heard the sound quality of the music she was playing and made up my mind right then that my next TV would be Insignia.

"What an amazing TV," said one five-star reviewer. "I absolutely love it. ... I got rid of the cable forever. I am a total streamer now."

Another fan raved, "This is the best TV ever...The soundbar I was using barely kept up with the TV's internal speakers. ...Excellent 4k quality display. Much better than my previous 4K LG TV."

Cons 👎

According to this viewer/listener, you may want to keep an eye on your equalizer setting: "Great picture. The one downside is that the sound goes louder during ads."

If you're mounting the TV, you might not have issues — but some users complained about the included legs. "My only complaint is that the legs were difficult to install."

Amazon

Insignia 50-inch 4K UHD Smart Fire TV

$190$300Save $110

This is the ideal size for most rooms, whether you're sitting down for a Shogun binge or you are feeling the urge to play your favorite video game.

$190 at Amazon

Explore More Buying Options

$190 at Best Buy

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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